Toyota: Impossible Quest
The idea behind The Impossible Quest was to create a story-driven VR game that used 3D painting as a narrative device. To include the user’s artwork into the story, we developed the 3D painting program and all the physical build. The story literally lets people experience what the new Toyota Prius Prime is like and draws attention to the car’s most important features within the context of the story. Attributions: Concepts, 3D Modeling, Rendering
Production: MediaMonks
Client: Toyota, Saatchi & Saatchi