Google: Mobile Day

Powered by Google data, Mobile Recall is an experiential event consisting of four data-driven experiments to let CEOs experience what their brand’s mobile site is is like — emphasizing how a poor experience affects business. The Loading Time Machine uses a connected bike to let managers experience how heavy their site is. The Search Challenge employs a VR version of Pac-Man in which managers are faced with their site’s findability. ‘Final Destination’ challenges managers to navigate a sea of obstacles to experience their site’s usability. Finally, a Rube Goldberg Machine shows their site’s overall performance, physically visualizing the biggest bottlenecks. Attributions: Concepts, 3D Modeling, Technical Drawings, Prototyping, Fabrication