Burt’s Bees: Viewmaster
With this VR installation, Burt Bees celebrated the life of its late founder, beekeeper Burt Shavitz, who famously lived off the grid in a rural cabin. We built a virtual observation viewer to transport people to the heart of his honey-making heaven, as part of a replica of Burt’s cabin. People stepped up expecting to see across the street but instead found themselves looking out across the fields of Maine from Burt’s front porch.
Production: MediaMonks
Client: Burst's Bees/Google